SELECTED PRESS AND OUTDOOR ADS
Cinemaximum
"Real life sucks"
Press ad and outdoor campaign for the national movie theatre chain Cinemaximum. Our core idea was to compare the "real life and the movies to remind people how movie theaters are still a great escape from monotonousness of the daily life. To achieve this, we reimagine the famous "magical" movie moments and took the magic out from them. Our campaign slogan was:"REAL LIFE SUCKS" and the body copy continues: "Magical world of cinema is in Cinemaximum theaters!"
Cherry Bean Coffees
"Don't let sleep ruin your dreams"
Press ad campaign for a local coffee brand's "extra strong coffee beans". The premise is "Don't let sleep ruin your dreams".
In the first ad it's a graduation dream, the second it is an pulitzer-like award dream and the third is a promotion dream at work.
Print & Outdoor
Vespa
Print and outdoor campaign for Vespa Primavera. Outdoors were placed on most traffic jammed avenues in İstanbul where all the car drivers who are stucked in their cars can see.
"Headroom: 50km."
"You can have the most spacious car, but still the outside is more spacious."
Vestel Blender
"Powerful stirring up"
Print campaign for Vestel blender.
Print and outdoor
"Stop domestic violence" campaign
For Hürriyet Newspaper’s “Aile İçi Şiddete Son” / “Stop Domestic Violence” campaign, we created an outdoor project in which we see the photograph of what seems to be a happy family portray on the front face of a billboard, and then another photograph of the same family on the back face of the billboard. Once people see the photograph of the back of the family, they realized that this family is not that happy after all.
To support the outdoor ad, we also made a newspaper ad with the same image.
Front: A happy family portray,
Back: Is not always as happy as it seems.
In Turkey, one out of three women is exposed to domestic violence.
Usually, none of us see this.
Print and outdoor
"Stop domestic violence" campaign
Press ad for a social organization called "Aile İçi Şiddete Son" / "Stop Domestic Violence" which focuses on women's rights and domestic violence. The idea comes from the real femicide reports. We recreate the "normandy landing" from WWII, but replaced soldiers with woman.
Ad released in March 8 Women's Day.
"The number of women killed (just for being women) in the last 50 years is much higher than the number of men perished in all the wars of the 20th century."
Awards:
Kırmızı Award
Crystal Apple Awards- Silver
SSS Siedle Door Video Systems-
"See the whole picture"
Press and outdoor
Çizi Crackers
"If there is still a long time until dinner, snack and suppress your hunger."
Awards:
Crystal Apple Awards - Press / Silver